Celeste Diaz Ferraro
Research Interests
Current Projects & Affiliations
Current Projects
In Development
Honors & Awards
Affiliations
Courses Instructed and Prepared to Instruct:
La Mia Filosofia:Ubuntu
Thoughts on measuring “growth” and “performance”
“But even if we act to erase material poverty, there is another greater task, it is to confront the poverty of satisfaction - purpose and dignity - that afflicts us all. Too much and for too long, we seemed to have surrendered personal excellence and community values in the mere accumulation of material things.
Our Gross National Product, now, is over $800 billion dollars a year, but that Gross National Product - if we judge the United States of America by that - that Gross National Product counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for the people who break them. It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl. It counts napalm and counts nuclear warheads and armored cars for the police to fight the riots in our cities. It counts Whitman's rifle and Speck's knife, and the television programs which glorify violence in order to sell toys to our children.
Yet the gross national product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile. And it can tell us everything about America except why we are proud that we are Americans.”
Thoughts on living with integrity
Mueren lentamente quien se
transforma en esclavo de los hábitos,
quien no se arriesga,
quien evita una pasión,
quien no arriesga lo cierto,
por lo incierto...
quien abandona antes de empezar,
quien se queja de su mala suerte,
quien no viaja, ni lee, quien no sueña,
quien no confía, quien no lo intenta,
quien no ama (...)
lo contrario es estar vivo.
― Pablo Neruda
This is what you shall do... love the earth and sun and the animals, despise riches, give alms to every one that asks, stand up for the stupid and crazy, devote your income and labor to others, hate tyrants, argue not concerning God, have patience and indulgence toward the people, take off your hat to nothing known or unknown or to any man or number of men, go freely with powerful uneducated persons and with the young and with the mothers of families, read these leaves in the open air every season of every year of your life, re-examine all you have been told at school or church or in any book, dismiss whatever insults your own soul, and your very flesh shall be a great poem and have the richest fluency not only in its words but in the silent lines of its lips and face and between the lashes of your eyes and in every motion and joint of your body.
― Walt Whitman
Thoughts on building a career in the Academy
AMBITION
Ambition is a word that lacks ambition: ambition is frozen desire, the current of a vocational life immobilized and over-concretized to set, unforgiving goals. Ambition may be essential for the young but becomes the essential obstacle of any mature life. Ambition abstracts us from the underlying elemental nature of the creative conversation while providing us the cover of a target that becomes false through over description, over familiarity or too much understanding.
The ease of having an ambition is that it can be explained to others; the very disease of ambition is that it can be so easily explained to others. What is worthy of a life’s dedication does not want to be known by us in ways that diminish its actual sense of presence. Everything true to itself has its own secret language and an internal intentionality with a secret surprising flow, even to the person who supposedly puts it all in motion. Ambition ultimately withers all secrets in its glare before those secrets have had time to come to life from within and then thwarts the generosity and maturity that ripens the discourse of a lifetime’s dedication to a work.
We may direct the beam of ambition to illuminate a certain corner of the future world but ultimately it can reveal to us only those dreams with which we have already become familiar. Ambition left to itself, like a Rupert Murdoch, always becomes tedious, its only object, the creation of larger and larger empires of control; but a true vocation calls us out beyond ourselves; breaks our heart in the process and then humbles, simplifies and enlightens us about the hidden, core nature of the work that enticed us in the first place. We find that all along, we had what we needed from the beginning and that in the end we have returned to its essence, an essence we could not understand until we had undertaken the journey.
No matter the self-conceited importance of our labors we are all compost for worlds we cannot yet imagine. Ambition takes us toward that horizon, but not over it - that line will always recede before our controlling hands. But a calling is a conversation between our physical bodies, our work, our intellects and imaginations, and a new world that is itself the territory we seek. A vocation always includes the specific, heart-rending way we will fail at our attempt to live our lives fully. A true vocation always metamorphoses both ambition and failure into compassion and understanding for others.
Ambition takes willpower and constant applications of energy to stay on a perceived bearing; but a serious vocational calling demands a constant attention to the unknown gravitational field that surrounds us and from which we recharge ourselves, as if breathing from the atmosphere of possibility itself. A life’s work is not a series of stepping-stones, onto which we calmly place our feet, but more like an ocean crossing where there is no path, only a heading, a direction, in conversation with the elements. Looking back we see the wake we have left as only a brief glimmering trace on the waters.
Ambition is natural to the first steps of youth who must experience its essential falsity to know the larger reality that stands behind it, but held onto too long, and especially in eldership, it always comes to lack surprise, turns the last years of the ambitious into a second childhood, and makes the once successful into an object of pity.
The authentic watermark running through the background of a life’s work, is an arrival at generosity, and as a mark of that generosity, delight in the hopes of the young: and the giving away to them, not only of rewards that may have been earned but the reward in the secret itself, the core artistry that made the journey a journey. Perhaps the greatest legacy we can leave from our work is not to instill ambition in others, though this may be the first way we describe its arrival in our life, but the passing on of a sense of sheer privilege, of having found a road, a way to follow, and then having been allowed to walk it, often with others, with all its difficulties and minor triumphs; the underlying primary gift, of having been a full participant in the conversation.
Deep professional experiences inform
my scholarship and enrich my classroom
Analyst with consulting firm specializing in policy, management & operational needs of U.S. government clients.
Founder & Principal of management consulting firm serving social entrepreneurs.
Global Brand Marketing Team Leader. IFC is the World Bank Group's private sector development arm, a leading investor in emerging markets, and global standard-bearer on corporate sustainability.
Director of Communications, Office of the Governor, Puerto Rico Federal Affairs Administration.
Group Account Director; strategic direction for clients including Denny's, Dell, General Motors & Belo Corp. Prior account management: Texaco, Anheuser-Busch, U.S. Department of Health & Human Services.
National Brand Manager; U.S.' largest chain of corporate-owned/operated hotels.
I tweet about #FirstGenDocs, #SocialInnovation, #WellBeingEconomy, #ResponsibleInnovation, #Sustainability. And other random stuff.
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This website is for the personal and professional use of Celeste Diaz Ferraro. I don't collect any personal information about YOU on this site, however, I do use Google Analytics to track the location and time that visitors arrive at my site, because I'm just darned curious who is interested in my work and who might be checking up on me. To the best of my knowledge, no other information beyond that is tracked, but I am not a Google genius so if they are collecting other information, I really wouldn't know. Google says they try not to be evil, but heck, they're a huge commercial entity making billions of dollars a year, so they are probably doing something I wouldn't approve of anyway. But how are we going to live without them at this point? I don't archive or store any information that might be collected via Google. Blame them if you are creeped out by surveillance. If you would like MY personal information, please feel free to contact me via any of the mechanisms in the contact section, and I would be happy to share it with you. You can also download a copy of my CV and get it there as well. Have a great day!